Commerce media is evolving fast — and AI agents are at the center of it, reshaping how brands reach consumers and how consumers decide what to buy.
ShopAble in the Park is where the industry gathers to talk about what’s actually happening and what comes next.
At Shoreditch Gardens, 200+ brand, agency, and retail leaders will gather for bold ideas, candid conversations, and a one-of-a-kind festival atmosphere.
Think fresh perspectives, new connections, and conversations you won't get inside a conference hall.
AI is reshaping how consumers research, evaluate, and decide, often before they ever reach a retailer or media touchpoint.
In this session, we cut through the hype to focus on what is already changing in consumer behavior, how AI is becoming a new layer of media, and what that means for commerce and retail media strategies.
Answer engines and AI shopping agents are starting to change how people discover and buy products. Instead of searching and browsing themselves, consumers may increasingly rely on AI to research, compare, and recommend what to buy.
So where does that leave retail media?
In this debate, industry leaders take opposing sides on a big question: can retail media adapt to a world where agents and answer engines sit between brands and shoppers or is this the beginning of the end?
Two teams. One big question.
The audience decides who wins.
In the classic TV show Room 101, guests banished the things they never wanted to see again.
In this session, we’re doing the same for retail media.
Together with a panel of industry leaders, we’ll banish outdated retail media strategies, from keyword-first thinking to siloed channels and legacy measurement, and explore the modern playbook replacing them: audience-first strategies, how brands influence AI-driven discovery, and new approaches to measurement in a non-linear path to purchase.
It’s time to throw the old retail media playbook into Room 101!
If you had to place one bet, what area will have the biggest impact on how brands win customers in the AI era?
Creators and social proof? Digital shelf dominance? AI discovery and measurement? Agent-ready data? Product content?
Five experts. Five minutes each. Five plays you can implement now.
They debate it out. You decide which move matters most.
AI is reshaping how consumers research, evaluate, and decide, often before they ever reach a retailer or media touchpoint.
In this session, we cut through the hype to focus on what is already changing in consumer behavior, how AI is becoming a new layer of media, and what that means for commerce and retail media strategies.
